Do you need to hire a “specialist” or do you need a “general practitioner” when assessing the best real estate agent when you are looking to jump into the real estate market as a buyer or seller?
If you come across a real estate agent that is touting themselves as a “specialist” here’s what you need to ask:
“I see you are a ‘Listing Specialist’ do you ever take buyers out to look at homes?”
“I see you are a ‘Buyer Specialist’ do you ever list homes and meet sellers?”
If the answer is no, then proceed with caution. The only way you can “specialize” in today’s real estate market is to understand the market from the buyer’s and seller’s unique perspectives, rarely do these overlap.
As a “general practitioner” I work with both buyers and sellers. The combination of meeting with sellers for listings and taking buyers on home buying tours invites a unique perspective on the whole marketplace, not just a segment.
If you don’t take buyers to see houses, how do you know how houses compare to each other in your local market? Likewise, if you don’t counsel sellers on pre-marketing strategies, how do you know the best way to position their house in the market compared to other houses you have taken buyers to see? The short answer is – you don’t! You don’t know how houses compare in your local market place unless you are “all over” the market in terms of buyers and sellers.
Instead of a “specialist” you need a general real estate practitioner. Much like a family doctor who sees a wide range of maladies, your general real estate practitioner deals with the whole market, buyers and sellers. At the core of a general real estate practitioner, one who deals with buyers and sellers, is a true “specialist.”