5  Inconvenient Truths About Finding a Good Real Estate Agent

Finding a good real estate agent may not be as easy as searching Google or Yelp, read on to learn why you can’t believe everything you see on the Internet when it comes to real estate.

Screen Shot 2017-10-19 at 1.05.40 PM1.     The “Premiere Agent” on Zillow has paid to be in that #1 position. Many agents pay third party search engines to pop up at the top of the list of real estate agents in your area. This truth extends to Realtor.com, Trulia.com and Yelp.com. Many times, your top local real estate experts who provide exceptional service and results stay in business through repeat clients, past client referrals, and general “word-of-mouth” networks. Ask your colleagues, friends and family who they recommend before jumping on the internet to look for an agent.

2.     All “public” websites that provide house searches include “for sale by owner” properties. Many buyers are thrown off guard when they find out that the house listed on Realtor.com and other real estate websites may not necessarily be offered through a real estate agency. Buyer beware as dealing directly with the owner may result in a “lopsided” transaction where the buyer is not aware of traditional real estate practices in their local area and many times is at a disadvantage dealing with the seller.

Screen Shot 2017-10-19 at 1.34.09 PM3.     Internet sites that promote “We will match you with a Top Agent” usually send your information to several agents that have signed up for that websites services. These agents scramble to be the “first” to contact you and the agents pay a hefty “finder” fee to the service.

4.     Reviews may not tell the whole story about an agent. While it’s interesting to read the 5 star reviews, sometimes when you see a “plethora” of them you may need to ask “Why are there so many reviews for this one agent?” There are no rules or regulations governing the procurement of these reviews from previous customers. Let that sink in.

5.     Sometimes your “marquee agents” burn and churn their clients. Again, the agents that pay to show up on searches may not be the type of agent that you are looking for. Many so-called “top” producing agents are working with multiple agents on their team who are doing most of the work with the buyers and sellers. You may not have access to the “top agent” at all.

 

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Who Finds the House, Anyway?

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P: Realtor.com

When I first meet with buyers they ask, “Why do I need a real estate agent if I find the house?” They also show me the various apps they are using to search – Realtor.com, Zillow, etc. This is a good question, and one that many in the industry ponder. You enter your criteria on these websites, wait all day for your phone to ping, ring, or buzz, and then you contact your agent for a showing. Sounds easy, right?

After about three of these pop up showings, buyers tend to get discouraged. “But it looked so much better in photos,” and “I didn’t know that the neighbor had pit bulls until we drove up to the house,” are just some of the disappointments that befall the buyer.

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P: libn.com

And, to add to more stress and discouragement, some houses that pop up on your phone are not actually available to see as they may already be under contract with another, more fortunate buyer. Or, so the buyers think.

These scenarios occur when a buyer is “chasing the market.” You need to get ahead of the market by working with an experienced, professional real estate agent that knows the local market inside and out.

In fact, the house you are looking for is most likely going to be brought to your attention by your agent.

Since real estate expertise is something accumulated over years of going in and out of houses, townhouses, condos, and neighborhoods on a daily basis, it’s safe to say that an experienced agent will be able to find you a house that meets your needs.

Property MapOnce I know what you are looking for, I can “edit” the list of potential homes and hone in quickly on prime candidates. After we see a few houses together I will be able to figure out what will be ideal. What does that mean to you? It means you can relax. Don’t jump every time Zillow sends a notification. While it may meet your Zillow criteria, it may not meet your other wants and needs.

I only take on a few buyers at a time to give exceptional service and “house finding” expertise. Is the perfect house on the internet? Maybe, but an experienced agent will keep you “ahead” of the market, which is preferable to “chasing” the houses.

What is the Best Website or App for Finding a House?

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P: Realtor.com

Over the past several years the internet has opened up the “wide world of real estate” to buyers and sellers. Realtor.com and Zillow have been advertising heavily to promote the use of their websites and mobile apps for your home search. If you have been searching for a house for a while, you are probably asking, “Isn’t there anything else?” While each of these consumer sites has its pros and cons, the best source for up-to-date local real estate information continues to be your favorite real estate agent.

It’s happened to most all home buyers. After months of sitting on a couch perusing houses, photos, and prices you will have to email or call a real estate agent to see a house that you think may work. You finally take that next, bold step only to hear, “oh, sorry, that house is no longer available.” Or, “yes, that is a good price, all of the pipes have been stripped out and it needs to be a ‘cash only’ transaction.” Sigh, this is harder than you thought.

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P: Zillow

After several weeks of clicking on the “preferred” agent for an online property and fielding many call backs, you are frustrated. It’s not as easy as it looks on the Realtor.com or Zillow television commercial. First, some of the houses are no longer available for sale. Second, some houses have incorrect information. Third, some houses are ‘for sale by owners’ and what if you want to use a real estate agent? What is missing here? Do you feel like you are chasing the Holy Grail?

At this point in your search it is best to cut your losses, bite the bullet and make a call to find a professional, experienced real estate professional to help with your search. But why, oh why? Can’t you just continue to look on your own unhampered by another human? Yes, you can go it alone but you will continue to be frustrated. Best thing to do is ask your friends, relatives, and/or colleagues for a referral to a local, trusted real estate agent.

dscn2729The benefit to you, the consumer, is that once you have decided to reach out to a professional, you are in good hands. In the real estate world at KW Vermont, Keller Williams Realty, our culture of sharing and helping one another succeed results in a cooperative environment that may result in a quicker, smoother process. Some houses are not yet out in the “wide world of real estate” for various buyer or seller reasons. We work with buyers and sellers every day and network to find houses, sell houses and get our clients “out in front” of the market.

So, stop chasing houses. Get in “front” of the market. Ditch your app for a human.