5  Inconvenient Truths About Finding a Good Real Estate Agent

Finding a good real estate agent may not be as easy as searching Google or Yelp, read on to learn why you can’t believe everything you see on the Internet when it comes to real estate.

Screen Shot 2017-10-19 at 1.05.40 PM1.     The “Premiere Agent” on Zillow has paid to be in that #1 position. Many agents pay third party search engines to pop up at the top of the list of real estate agents in your area. This truth extends to Realtor.com, Trulia.com and Yelp.com. Many times, your top local real estate experts who provide exceptional service and results stay in business through repeat clients, past client referrals, and general “word-of-mouth” networks. Ask your colleagues, friends and family who they recommend before jumping on the internet to look for an agent.

2.     All “public” websites that provide house searches include “for sale by owner” properties. Many buyers are thrown off guard when they find out that the house listed on Realtor.com and other real estate websites may not necessarily be offered through a real estate agency. Buyer beware as dealing directly with the owner may result in a “lopsided” transaction where the buyer is not aware of traditional real estate practices in their local area and many times is at a disadvantage dealing with the seller.

Screen Shot 2017-10-19 at 1.34.09 PM3.     Internet sites that promote “We will match you with a Top Agent” usually send your information to several agents that have signed up for that websites services. These agents scramble to be the “first” to contact you and the agents pay a hefty “finder” fee to the service.

4.     Reviews may not tell the whole story about an agent. While it’s interesting to read the 5 star reviews, sometimes when you see a “plethora” of them you may need to ask “Why are there so many reviews for this one agent?” There are no rules or regulations governing the procurement of these reviews from previous customers. Let that sink in.

5.     Sometimes your “marquee agents” burn and churn their clients. Again, the agents that pay to show up on searches may not be the type of agent that you are looking for. Many so-called “top” producing agents are working with multiple agents on their team who are doing most of the work with the buyers and sellers. You may not have access to the “top agent” at all.

 

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Specialist or General Practitioner?

19437377_1440448489379498_3950650927319035020_nDo you need to hire a “specialist” or do you need a “general practitioner” when assessing the best real estate agent when you are looking to jump into the real estate market as a buyer or seller?

If you come across a real estate agent that is touting themselves as a “specialist” here’s what you need to ask:

“I see you are a ‘Listing Specialist’ do you ever take buyers out to look at homes?”

“I see you are a ‘Buyer Specialist’ do you ever list homes and meet sellers?”

If the answer is no, then proceed with caution. The only way you can “specialize” in today’s real estate market is to understand the market from the buyer’s and seller’s unique perspectives, rarely do these overlap.

As a “general practitioner” I work with both buyers and sellers. The combination of meeting with sellers for listings and taking buyers on home buying tours invites a unique perspective on the whole marketplace, not just a segment.

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P: msrealtors.org

If you don’t take buyers to see houses, how do you know how houses compare to each other in your local market? Likewise, if you don’t counsel sellers on pre-marketing strategies, how do you know the best way to position their house in the market compared to other houses you have taken buyers to see? The short answer is – you don’t! You don’t know how houses compare in your local market place unless you are “all over” the market in terms of buyers and sellers.

Instead of a “specialist” you need a general real estate practitioner. Much like a family doctor who sees a wide range of maladies, your general real estate practitioner deals with the whole market, buyers and sellers. At the core of a general real estate practitioner, one who deals with buyers and sellers, is a true “specialist.”