6 Reasons to Sell With a Realtor®

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p: MarketWatch

If you’ve been thinking about selling your house, you’ve likely thought about selling on your own to forgo the cost of commission. Listing your home on your own can cost your time, stress, and in reality, it can end up costing you money – research shows that FSBO (for sale by owner) listings sell for about 5.5% less than comparable properties sold through the MLS.

Before you decide to go the do-it-yourself route, consider 6 of the invaluable benefits listing with a Realtor® offers:

Knowledge – A Realtor’s knowledge is priceless, we can provide insight that you cannot get online. We know how to make sense of the data and the entire selling process so that you and your home are fully prepared before hitting the market.

Time – Do you have time to play the Realtor’s role? Are you available to show your home at a moment’s notice? How will you handle showing requests if you are away? Are you able to respond to buyer’s questions, concerns, and/or objections in a manner to help overcome hesitation and move forward? Are you able to offer solutions to buyer-perceived obstacles with the property? Are these questions stressing you out? Uncertainty in any of these areas could translate into a lost opportunity, thankfully, we handle everything.

Presentation – Image is everything when it comes to real estate. Do you know how to prepare your home for sale? We can tell you what your home needs, what you need to get rid of, what needs to be fixed, and how to stage it to appeal to potential buyers. We also take professional photos and video to show your home in the best light.

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p: Zillow

Marketing – How are you going to market your property? You can post your listing yourself on Zillow, FSBO sites, or Craigslist, but you’re not going to reach all of your potential buyers. We have a network of agents that we pre-market your property to, sometimes selling a property before it even hits the market! We also enter your listing in the MLS that sends the listing info to all of the top real estate sites that buyers are searching.

Negotiation – So you’ve received an offer, how do you respond? What do you look for in a purchase agreement? Are you prepared to take multiple offers in a hot market? Do you know how to negotiate to keep the buyer in the game versus walking away? What costs should you and shouldn’t you incur? We negotiate on your behalf to ensure you are getting the best deal possible, while still working with the buyer to put the deal together.

Inspection – How should you handle items that are flagged as needing repair or replacement by a home inspector? Who do you contact to take care of the repairs? We will negotiate with the buyer’s agent to only take care of necessary items, and once the list is nailed down, we have a roster of professionals we recommend for the work.

This post was adapted from “8 reasons selling without a real estate agent is a recipe for disaster” by Cara Ameer, inman.com.

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Why It Does Not Make Sense To Buy Direct From The Homeowner

P: terencetait.ca

P: terencetait.ca

When searching for a home you are going to come across For Sale By Owner properties, either while looking online or driving through a neighborhood you’d like to live in. You may think that buying direct from a seller should be much simpler than involving real estate agents, but FSBOs offer their own set of challenges.

Before you take the plunge into purchasing direct from the Homeowner there are a few factors to consider:

  1. The Homeowner is not required to disclose any information that is not in their best interest. They may have immediate answers to all of your questions but they do not need to be held accountable for any misinformation or “fluffing” of the facts.
  1. Homeowners who are selling on their own have lots of time on their hands. They are in no rush to sell and will hold out for the highest price possible, even if it means waiting two or three years.
  1. The Homeowners typically overprice their property. They are not saving you any money. They are saving themselves a fee for service that Realtors charge for selling the house and adding it to their side of the transaction. Many buyers fall in love with the “by owner” and are willing to overpay for the property.
  1. You will feel pressured not to give the Homeowner accurate feedback about the property. Homeowners will try to convince you that their house is the best ever. They will take you through every nook and cranny to show the value of their house. It just isn’t human nature to give a truthful opinion to a Homeowner.
  1. You never know if the Homeowner is really interested in accepting your offer. Many will tell you they have “another interested party” or an “out-of-state buyer” that is chomping at the bit to buy their property.
  1. The best properties are listed with a Realtor who has taken the time to make sure all of the proper Seller Property Disclosures and inspections are in order.

With so many drawbacks to buying direct from a homeowner, it makes sense for buyers to focus on homes sold by agents. As a buyer it only benefits you to have a Buyer’s Agent (read our previous post on Why Do I Need A Buyer’s Agent) who will walk you through the entire purchase process from putting in an offer to closing – and make sure that you are getting the best value for your money.